Personal Brand Strategy for Guillermo Pastore
The Chairman of the company and Graduate in Economics, Guillermo Pastore, also wanted to develop his personal brand and consolidate himself as a reference in economics. Guillermo only used LinkedIn sporadically to share notes or interviews related to the reinsurance sector.
Personal Brand Strategy
We create your professional profiles on Instagram, Twitter and LinkedIn, as well as a Linktr.ee to centralize all your interviews and publications in different media. We produced audiovisual content in which Guillermo shared his opinions and criticisms about Argentine politics and economy, demonstrating his expertise in reinsurance and positioning himself as a reference in the sector.
Conclusion
The results were better than expected: we significantly increased the number of followers and the reach of their content, reaching more than 66 thousand views on their videos and high engagement, with approximately 800 likes, 160 comments, 140 shares and 42 saved.