Branding and Strategy Project for Casfer
CASFER, the Santa Fe Chamber of Renewable Energy, brings together SMEs producing biofuels (biodiesel and bioethanol) in the province of Santa Fe. Although they had a Twitter account, the leaders of CASFER felt the need to communicate more frequently and professional with various actors, including journalists, politicians and citizens. The objective was to offer a consistent and informative message to all those interested in the biofuels sector.
Communication Strategy
They called us to develop a digital communication strategy aligned with the Chamber’s vision of the state of the biofuels sector in Santa Fe and Argentina. In addition, we created a visual identity for CASFER, establishing an aesthetic and attractive design that would facilitate the transmission of the message.
Content Development
We generate educational content for our followers, highlighting the importance of biofuels and renewable energies such as wind, solar, hydraulic, biomass and bioenergy. We report on news and trends in the sector in Santa Fe, Argentina and the world, focusing on the reduction of the use of fossil fuels and the transition towards a more environmentally friendly bioeconomy.
Conclusion
CASFER has managed to maintain constant and updated communication about the sector, informing and educating its followers and those interested in biofuels and renewable energies. We have transmitted a clear and transparent message about the current state of the bioeconomy, both in Santa Fe, Argentina and the world.