Branding and Strategy Project for Cañitas Home
The Cañitas Home project was born in 2019 with the proposal to create a co-living space in one of the most emblematic areas of Buenos Aires: the Las Cañitas neighborhood, Palermo. This space is aimed at foreign students and students from the interior of Argentina, with the aim of offering them a shared home where they can work, study and live together, exchanging experiences and cultures from around the world. The client sought to create an environment that would allow residents to enjoy an enriching experience on both a personal and professional level.
Social Media: Facebook & Instagram
Cañitas Home needed a brand identity that resonated with young professionals and students, promoting a sense of community and sociability in a co-living environment. Our focus was on developing branding that reflected these values, including designing a logo, a cohesive visual identity, and creating content that highlighted co-living.
Under the concept of “Roomies”, we create a visual narrative that shows students and professionals from all over the world sharing common spaces where they can study, cook, chat, enjoy their free time and relax. This approach not only highlights the connection between residents, but also their relationship with the outdoor spaces and the co-living environment.
Results and Conclusion
Cañitas Home has managed to position itself as a recommended and ideal co-living space for students and young professionals from all over the world who are looking for a unique and enriching experience in Buenos Aires. The content strategy we implemented has effectively shown the coexistence and daily dynamics of guests, supported by a performance strategy focused on conversion objectives. Thanks to this work, Cañitas Home has not only gained recognition, but has also built a vibrant and connected community, providing an unforgettable experience for all its residents.
based on business needs to obtain potential clients.