Branding and Social Media Strategy Project for Bsar
Brewing and Bsar are sister brands dedicated to the distribution of imported inputs for the production of craft beer, such as hops, malts, yeasts and fining agents. In 2021, they contacted us to develop a comprehensive Branding, Strategy and Social Media Management proposal, with the aim of clearly differentiating both brands.
Bsar, on the other hand, targets the common brewer, representing high-quality imported brands from Belgium, such as Castle Malting, from the United States, such as Hopsteiner, and from France, such as AEB.
Brand Strategy on Social Media
We developed a brand strategy on social media to clearly position and differentiate both brands in the minds of craft brewers, aligning ourselves with the client’s communication and business objectives.
For Bsar, we focus on the attributes of Simplicity and Belonging, defining the archetype of the “Common Man”. This brand is aimed at brewers looking for simplicity and flexibility, but also freedom to explore new creations with memorable aromas and flavors.
Conclusion
Bsar has managed to successfully position itself in the target market, generating high recognition and engagement within an audience of medium and small brewers. In addition to Branding work, we implement Performance strategies to increase the reach and conversion of potential customers. Currently, we maintain a constantly optimized branding and performance strategy to obtain the best results, ensuring greater reach of messages and effective conversion of potential customers.
Micelio Marketing Digital | 2024
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