Branding Project and Social Media Strategy for Brewing
Brewing and Bsar are sister brands dedicated to the distribution of imported inputs for the production of craft beer, such as hops, malts, yeasts and fining agents. In 2021, they contacted us to develop a comprehensive Branding, Strategy and Social Media Management proposal, with the aim of clearly differentiating both brands.
Brewing, a traditional, exclusive and premium brand, represents the best brands on the German and American market, such as Weyermann Specialty Malts, Yakima Chief Hops and Fermentis.
Brand Strategy on Social Media
We developed a brand strategy on social media to clearly position and differentiate both brands in the minds of craft brewers, aligning ourselves with the client’s communication and business objectives.
For Brewing, we highlight the attributes of Leadership and Innovation, defining the “Creator” archetype. This brand is aimed at leading and expert award-winning brewers who seek excellence and high quality in their beers, as well as being open to trying new combinations and innovative solutions.
Conclusion
Brewing has managed to successfully position itself in the target market, generating high recognition and engagement within an audience of brewers with more experience, experience and recognition. In addition to Branding work, we implement Performance strategies to increase the reach and conversion of potential customers. Currently, we maintain a constantly optimized branding and performance strategy to obtain the best results, ensuring greater reach of messages and effective conversion of potential customers.