FACET BAG SHAPER

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360° Digital Marketing Strategy | Social Media | AI Content | Paid Media | Website UX

At Micelio Digital Marketing, we developed a comprehensive 360° strategy for FACET Bag Shaper, a brand specializing in adjustable protective inserts for luxury handbags. The project combined design, AI, content, and performance with one clear goal: improve the user experience, expand digital reach and engagement, and generate more conversions.

Social Media Strategy & Visual Design

We created a cohesive, elegant, and aspirational visual identity to strengthen the brand's digital presence across Instagram and Facebook.

  • Feed and Stories design focused on the world of luxury, fashion, and functionality.
  • Visual style tailored to a global, sophisticated luxury audience.
  • Copywriting centered on luxury handbags and lifestyle.

Real + AI-Powered Content Creation

We designed a monthly content plan combining real production with artificial intelligence tools:

  • Real content production: product photography, lifestyle content, and UGC.
  • AI-powered content generation: optimizing production time and creativity to launch impactful, effective posts.
  • Educational and aspirational content: informative, visual assets with a strong focus on helping audiences understand the product.

Paid Media: Meta Ads with Measurable Results

We implemented advertising campaigns on Meta Ads (Instagram + Facebook) using strategic audience segmentation and performance optimization.

  • Highlighted result: +900% growth through organic and paid efforts in just 90 days.
  • Sustained increase in website visits, leads, and sales.
  • Optimized retargeting and conversion campaigns.

Website Improvement & User Experience (UX Design)

We transformed the website to create a clearer, more useful experience aligned with the brand's commercial objectives.

  • Interactive size finder: users can easily identify the ideal Bag Shaper size for their handbags.
  • Search by handbag brand and model.
  • Search by exact Bag Shaper size for each model and brand.
  • Assembly tutorial videos and downloadable diagrams to make the product easier to understand and use.
  • Automated chatbot to answer frequently asked questions, improve customer service, and support users throughout the purchase journey.

Refined website aesthetics and navigation to reinforce the look & feel of a global brand.

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Buenos Aires, Argentina

+549 11 4171 6085

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Micelio Marketing Digital | 2024

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